It is our hope that you will be creatively inspired to implement similar promotional ideas in your market. In this book, you will learn more about the marketing efforts of PNA members. From community improvement programs, to holiday fundraisers, concert sponsorships, and social media contests, our members are actively engaging with readers, advertisers and the general public. Pennsylvania news media organizations promote their products, services and brand messages through a variety of platforms, including advertising, marketing partnerships, events, community engagement initiatives and more. It is our hope that it will provide inspiration and guidance as your organization refines its strategy to interact with members of various age groups. This publication contains valuable information about generational engagement initiatives shared by members of the Pennsylvania NewsMedia Association and our industry partners. From topics of interest to preferred delivery platforms, news media organizations in Pennsylvania will benefit from gaining a better understanding of the best ways to connect with Generation Z, millennials, Generation X and baby boomers. Read about the different types of events launched by some of PNA’s members, and follow the step-by-step guide to assist you in coordinating your own event.Īmong the many attributes that characterize each generation, the manner in which each age group engages with the newspaper varies. Some are utilizing existing content and talent to produce books and specialty publications, while others are entering into strategic partnerships, hosting successful events, operating complementary businesses and exploring retail opportunities.Īs news media companies across Pennsylvania identify new opportunities to generate revenue for their organizations, many have found success by organizing marketing events in their local communities. Recognizing that on-going financial success requires income streams beyond advertising and circulation sales, news media organizations in Pennsylvania are discovering creative ways to generate alternative revenue. The PNA offers a deep dive into these initiatives, along with other complementary information, through the Big Book series. match.News media companies across Pennsylvania are always identifying new opportunities to generate revenue, grow audience and increase reader engagement. In the second half, VCU's defense held Lock Haven at a distance and allowed just two shots in the second half and just one shot on goal.The Rams scored just five minutes later in the 30 th minute to make it 3-0 as Wetzel again converted a penalty corner on assists from Maite and Svea Sturm.Gregory used her first hit to beat the goalkeeper to the near post Gregory pushed VCU's lead to 2-0 midway through the second quarter after Wetzel played her in behind the right side of Bald Eagles' defense.Maite and Svea Sturm each assisted on the goal which came in the 14 th minute of action Just before the end of the first quarter, VCU capitalized on its third penalty corner of the game as Wetzel's shot low and to the far post beat the goalkeeper to give the Rams a 1-0 lead.Lock Haven looked to have taken a 1-0 lead in the 11 th minute off a penalty corner but the goal was disallowed.The Rams had the game's first chance in the third minute as Wetzel forced a Lock Haven save on a shot attempt off a penalty corner.The Rams held a 10-5 advantage in penalty corners.VCU outshot Lock Haven 12-5 overall and 9-3 in shots on goal.Sasha Elliott was only forced to make three saves on the afternoon.Lynea Gregory scored her first career goal on her lone shot attempt.Maite Sturm and Svea Sturm each recorded two assists.She tallied a team-high three shots on goal Janne Wetzel scored two goals and added an assist.The Short Story: VCU took advantage of two first half penalty corners and built a 3-0 halftime lead before cruising to a win in its Atlantic 10 opener.
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